BES VIETNAM
Asia — 
The foundation of Bes Trend Group in Vietnam marked a new step to strengthen and to provide knowledge and experience to Vietnamese hairstylists in order to reach international professionality.
TEAM GROUP
MEDIA
THE PREMIER
Awaken inspiration
Who wouldn’t be excited at 17 Sitting in theater waiting for the show (Undying flowers – Luu Quang Vu). These beautiful lines of poetry describe the purest and finest emotions of those who adore hair fashion when they were waiting for the first collection by Bes Trend Group Vietnam: «The Premiere»
«The Premiere» was created by the stylists of Bes Milano Italy in Vietnam based on ESSENZA (Bes Milano Italy) – a worldwide hot trend in 2016, inspired by Italian monuments, history and culture. The collection was influenced by the exquisiteness of Italian arts and architecture, projected with a range of metallic colors. Especially, the main inspiration of the hair styles in the show stems from the natural beauty and wonderful landscapes of Vietnam. With «The Premiere», Bes Trend Group succeeded in combining Vietnamese spirits and Italian arts, presenting a new yet sophisticating approach to Vietnamese people and culture with their works.
BES TREND GROUP
«The foundation of Bes Trend Group in Vietnam marked a new step to strengthen and to provide knowledge and experience to Vietnamese hairstylists in order to reach international professionality» – said Mr Saverio Palma, director of Bes Milano Italy Academy. Meanwhile, the members of Bes Trend Group believe that the establishment of the group is Hairstylist Ms Quach Thanh Huyen – Brand Ambassador of Bes Milano Italy in Vietnam, President of Good Hair Club (CLB Toc Dep) said: «With Bes Trend Group, we can promote Vietnamese identities to the world and I personally don’t feel lonely every time I participate in activities abroad.
I believe, with further assistance, the role of Vietnamese hairstylists will be more significant because our skills are excellent. There will be a day that we can conquer the world. Though Bes Trend Group has just had its first steps, we’ve always been close thanks to Bes Vietnam and Hairworld magazine. Teamwork is important. We will try our best to create the trendiest hairstyles in the world, to share our experience to new hairstylists and to help make their skills excellent.»
Mr. Manh Phi, one of the most renowned hairstylists of the Vietnamese hair fashion world, and also one of those who have been familiar with Bes Milano Italy products since the brand’s first launch in Vietnam, stated: «Hairstylists need to have a multidimensional vision, open-mind thinking because the art of hairstyling demands creativity and changes constantly. The foundation of Bes Trend Group is an inspirational event. I believe that after a short time, our group will become stronger».
«I love the sublimation when I do my job. Bes Trend Group’s criteria are new to Vietnam but they have always been the essential development of worldwide hair fashion. That’s the inspiration that made me to become one of first members is Bes Trend Group».
«Bes Milano Italy’s products and techniques will help Vietnamese fashion become more refined in order to change and create more remarkable styles. Besides, they can also help salons to consult the clients so that everyone would become more beautiful in an elegant yet impressive way or to uncover customers» hidden beauty (things that clients don’t always notice or consider a charm). With Bes Trend Group, Vietnamese hairstylists will learn and grow together» – said Ms Hoa An – president of Good Hair Club (CLB Toc Dep).
Hairstylist Ms Bui Thuy Hang – President of Vietnam Beauty Association of Northern Vietnam shared one of her stories: “I have been using Bes Milano Italy products for 13 years. I was strongly impressed by Bes Hergen treatment line. My salon used to serve customers who had done hair extensions. It was very difficult to brush and work on them, their hair got tangled and trapped onto each other. But after using Hergen treatment line, their hair was revived and became stronger and shinier, I didn’t have to cut off tangled hair.
Having been familiar with BES for such a long time, I now feel very happy to become a member of the group. As a hairstylist, if I have to do all the jobs by myself, I wouldn’t be able to achieve higher goals, but together with Bes Trend Group, we can create many more new trend and new techniques.» The talented, unique, wit and very friendly hairstylist, Mr. Andy Minh, said: «At this event, I feel excited and grateful for what Bes Vietnam believe in us, Bes Trend Group will try our best to create works that merit values of Bes products in Vietnam, of Vietnamese and international hairstylists. Our group has elaborated the collection inspired by ESSENZA.
Bes Milano Italy is one of the brands that claimed its fame and class in Vietnamese market. Their products are produced with natural extractions (natural cosmetics, not chemical) so they don’t damage hair. To me, beautiful hair means strong. And good products have to be applicable, so hairstylists can apply to different clients such as: youngsters, office workers, artists, businessmen…BES products and Bes Trend Group will help us to achieve our goals.»
Having a strong passion in hairstyling art and great reputation in the industry, especially for her unique training style, hairstylist Ms Dung Tran affirmed: «Bes Milano Italy is one of the first brands that open their own academy. So Bes Trend Group will be a great place to let every hairstylist express his professional passion in general, and to help me apply my knowledge to train my students at Dung Tran Academy in particular. I’ve been using Bes products for a long time, I know that their products are absolutely amazing. I can creatively play with colors and hair structure, because Bes has lots of treatment lines that nurture and make hair not only shinier, silkier and stronger inside out but also more fashionable.»